The internet is a big place, with a lot of very bad people. This is especially relevant to wig buyers. Yes, there are scams out there which specifically target you as wig consumers, so it’s important to be educated about your choices so you don’t get ripped off.

Here’s a few hints to help you:

1. If it’s too good to be true, it usually is

So you’re looking for your first (or next new) wig, and come across a site with lots of great images, and prices of what seems to be high quality wigs that are outrageously low compared to other companies. If you think the prices are almost too good to be true, they probably are. We realise not everyone is rolling in cash, and it can sometimes be challenging to find a style and wig that meets your budget and your needs, but if you’re trying to cut corners by purchasing something that, in all likelihood, is dodgy, you’re probably going to have big problems down the track. Purchasing low quality wigs, often made and sent out from China, is a recipe for disaster, as the wig will likely be poorly made, with very low quality materials, and look nothing like the item you ordered. Even if you do wear it, it could well fall apart after only a few wears. And that’s if you even receive something – some companies will just take your money and send you nothing.

This isn’t what I ordered! Argh!!

2. You can’t find contact details

If you’re on a reputable wig site, you’ll find contact information quite easily. This should include not only email, but a legitimate mailing address (likely a PO Box – that’s what we have), and a phone number for contact (ours is a mobile number). If they are Australian they should also have a searchable ABN as a business. Retailers with a physical site or store will often also have images of that store on their pages. If you’re struggling to find this kind of information anywhere on a site, that’s a red flag.

Often sites that are counterfeit and offer cheap and nasty wigs are based overseas, and as such have no local representation for you to seek redress if you have issues. Never buy anything if you can’t locate the details of how to contact someone.

3. Product descriptions are sketchy or incomplete

So you see a picture of a wig you’ve had your eye on from another site, but it doesn’t have the brand name on it, just a description like ‘Blonde Curly Long Fashion Wig’ or something equally as vague. If it’s using the image but not the right name/description, it’s fake.

Retailers like us often have to pay for the rights to use names and images of suppliers products on their websites and in store. If wigs don’t have legitimate names, it’s because they’re not allowed to use them. They have no rights to the names, because they’re not selling the real thing. Avoid them!

4. Reviews on the site are odd, or spelled strangely, or appear out of nowhere.

Are the reviews of products on the site a bit odd? A good giveaway is spelling; if the website is an Australian company, with Australian customers, things like colour will be spelled with a u in them. If the reviews all spell colour without the u (ie, color), then it’s a good bet that those reviews have been ripped from somewhere in the US, or made up by someone who doesn’t know how we spell here. Other words like favour, honour, etc also fall into this category. Also, if you looked at a company last week and there were no product reviews, and suddenly today there’s dozens from ‘verified buyers’, that’s a red flag.

5. Reviews of the company from outside sources are overwhelmingly negative

It’s entirely likely that others have come across the website you are questioning, and may have written reviews about it. Find them on Facebook (if you can), or Insta, or Google, and see what others say. If you’ve found the company itself through Facebook, check out the reviews and comments. What are others saying? Are they happy with the products? Did they receive anything for their money at all? Most likely you will find a range of comments about the shoddy service and workmanship, and recommendations not to shop there. Yes, all companies receive bad reviews now and again, but you will likely struggle to find any reviews that look on the company favourably, and the same consistent issues again and again.

6.  Terms and Conditions are odd, and list a different company or location overseas

Can you find terms and conditions of sale on the website? If so, see what the name of the company is. Are they a reputable wig retailer? Are they based in Australia, or elsewhere? If they’re not a reputable retailer of wigs and wig products, don’t shop with them!

7.  Product packaging doesn’t match the product

If you buy a Belle Tress wig, it will come in a Belle Tress box. If you are buying products that never come in the original boxes, beware. Are those wigs actually legit? If they are, why is the company taking them out to put into other packaging to send to you? You have the right to the complete packaging of the item, whatever that was. If it’s suddenly changed, or you’re never getting anything you should, beware.

Don’t get caught out!!

Be a web shopping winner! At the end of the day you have a responsibility, as a consumer, to be well informed and educated, so you don’t get taken for a proverbial ride by those who would seek to manipulate you. Losing hair is stressful at the best of times, so be a discerning shopper and don’t let others take advantage of you. Shop at reputable, registered stores like Wig Warrior, and know that not only are you buying from a legitimate business, but you are also supporting Australian companies. We are you, and we are proud to help you!

If you have any questions or comments, or want to check something is legit, please don’t hesitate to contact us and we can help!